Writing for business
Who has time to read copy? If it's bad - absolutely no one.
A business’s hunger for copy is insatiable. There is so much to write and it doesn’t stop.
As a business owner, you want everything to be perfect. Your product, your designs, your location. And you’re the one that has to do it.
Somewhere on that long to-do list, you will have marketing materials, proposals, emails, social media posts. Writing, writing and more writing.
I can either show you how to write for business or do the writing for you.
Writing that doesn’t get read is no use to you at all. Improving your copywriting by just 10% will have a huge impact on your bottom line. And I can help you with that.
I wanted to be an astronaut
To go where no man has gone before. Well that didn’t work out. Next up football – I was sure I could become a footballer. Not.
I came out of college and ended up in advertising. I got a hand out from Dave Trott, a legendary CD, telling me how to get a job. I followed that and landed my first copywriting job at TBWA, then WCRS, followed by the creative hot shop HHCL.
I then moved to to Europe working as a Creative Director for Saatchi&Saatchi. After that, I packed my bags and took my family to the other side of the world and settled in New Zealand.
I have worked on brands from every sector, in every medium. I have coached creative teams, developed and launched brands. Everything from writing commercials to direct marketing and digital.
I’m a working copywriter, not a theorist but a practitioner. I know how an advertising agency approaches brand work. I am also well aware that many fledgling businesses do not have access to that kind of resource.
I can help you with all your messaging. Keep it simple. Keep on target. Keep it working for you.