Coffee has needed advertising as long as there has been coffee. There has been work for copywriters for hundreds of years. And coffee needed advertising. By all accounts it tasted absolutely awful…
What sells better, features vs benefits? This is a conversation that copywriters will have from time to time. No, that’s a lie – football, coffee or “should pizza with pineapple…
You will probably find your next job through your LinkedIn profile. It is the go-to site for employers to check you out. If you want to stand out from the…
When I first heard about brand purpose, my first thought was that it was just airy fairy nonsense. Great for companies that are trying to change the world but next…
As a freelance copywriter – you want to nail the project for your client. If you have a bad brief you have very little chance of doing that, so what…
I’m a copywriter. I sit at my desk glued to my computer screen and my best friend is my dog. What do I know about teams?I would not be very…
To quickly master copywriting on Amazon, you’ve been handed an amazing resource.Amazon shows you what copy works. It fast-tracks your learning. It gives you all the information you need to…
Back in 1991 Charles Saatchi, an advertising mogul and art collector, who was well aware of the power of brands, commissioned a young Damien Hirst to produce a work of…
It’s infuriating, but spelling mistakes and small writing errors are very common. If you write a lot it is going to happen, the trick is to catch those errors before…
That's a tricky question. A study by Microsoft Canada indicated that our attention span is shorter than a goldfish. Eight seconds and boom, we're bored and our mind goes walkies.…
