Battling pirates with brand trust
The honey pirates How do you sell a product that people do not think is real? Building brand trust is crucial to making sales. Pirates of your brand can put…
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November 4, 2022
The history of coffee advertising
Coffee has needed advertising as long as there has been coffee. There has been work for copywriters for hundreds of years. And coffee needed advertising. By all accounts it tasted absolutely awful…
May 23, 2022
Features vs Benefits. What works best for product messaging?
What sells better, features vs benefits? This is a conversation that copywriters will have from time to time. No, that’s a lie – football, coffee or “should pizza with pineapple…
February 22, 2022
How to write a LinkedIn profile
You will probably find your next job through your LinkedIn profile. It is the go-to site for employers to check you out. If you want to stand out from the…
November 14, 2021
Give your brand a vision
Cultivating a brand purpose
When I first heard about brand purpose, my first thought was that it was just airy fairy nonsense. Great for companies that are trying to change the world but next…
October 15, 2021
Working with a bad brief – real copywriting example
As a freelance copywriter – you want to nail the project for your client. If you have a bad brief you have very little chance of doing that, so what…
May 5, 2021
Teamwork – work with people who know more than you
I’m a copywriter. I sit at my desk glued to my computer screen and my best friend is my dog. What do I know about teams?I would not be very…
April 7, 2021
Copywriting on Amazon. Write great copy fast
To quickly master copywriting on Amazon, you’ve been handed an amazing resource.Amazon shows you what copy works. It fast-tracks your learning. It gives you all the information you need to…
March 5, 2021
The business of art – how to turn yourself into a brand
Back in 1991 Charles Saatchi, an advertising mogul and art collector, who was well aware of the power of brands, commissioned a young Damien Hirst to produce a work of…
February 19, 2021
How to stop making spelling mistakes
It’s infuriating, but spelling mistakes and small writing errors are very common. If you write a lot it is going to happen, the trick is to catch those errors before…
February 4, 2021
