Posts that outline the craft of copywriting. When you start a new business, necessity may force you to do your own copywriting. These posts will give you guidance on how to attack every task.

Don’t get me wrong, if you can afford to employ a professional I would recommend that. It’ll save you time you can use elsewhere on your business.

But knowing the best way to craft copy will make your briefings to a writer clearer and constructive. Ultimately, you’ll get better work out of them. It will also give you the framework to judge any work that is presented to you. That is money in the bank for you.

Read more about the article How to write a radio commercial script
How to write a radio commercial

How to write a radio commercial script

How to write a radio commercial A well-written radio script has great cut-through. That makes radio commercials a great tool for any business. You have a captive audience, usually stuck behind…

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