Copywriting resources

Ideas for your bookshelf

One + One = Three by Dave Trott

Dave Trott is an advertising icon. He is also a great writer. He was one of the first people to bring disruptive thinking into advertising and his agency Gold Greenlees Trott shook up the London advertising scene. One of the best people in the business to learn from.

Blah! Blah! Blah! by Dave Buonaguidi

A very entertaining read from one of advertising's mavericks. Dave has had an amazing career in advertising and is very forthright in his views. I know him really well. We sat in an office together for 10 years. This is his story and it is a very colourful one.

Indistractable book cover

Indistractable by Nir Eyal

Getting things done has to be a top priority for any entrepreneur. This book by best-selling author Nir Eyal is a very interesting read. It offers several techniques to keep you on track and and get your projects finished.

Hey Whipple Squeeze This book cover

Hey Whipple Squeeze This by Luke Sullivan

This is a classic advertising book. I great read for anybody about to walk into and advertising agency. Written with wit, it is a good guide on what to expect, warts and all inside an ad agency and how they go about building brands.

For your listening pleasure

Freakonomics

This is one of the first podcasts that I started listening to. I have a soft spot for economics as that is what I studied at college. This show is great. Fascinating stories and their economic implications presented by Stephen J. Dubner.

Hidden Brain podcast logo

Hidden Brain

This is a great podcast for understanding human psychology, what motivates us and drives actions. It is a science based thing but really useful for marketers. It is presented by Shankar Vedantam, who uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships. Easy to get hooked.

Business Wars podcast logo

Business Wars

Wondrey produce a lot of amazing podcasts. A few too many sponsor messages for my liking but I put up with it because the content is so good. They are relatively short, so easy to fit into your schedule and each series covers a business war between competing corporations - PlayStation vs Nintendo, Nike vs Addidas. These are narrated stories, very well told, how one corporation got the better of another.